Joining the Green Team

By Eileen Feretic  |  Posted Tuesday, July 07, 2009 19:07 PM

By Eileen Feretic

Cost is one of the main reasons why many IT managers have not purchased green technology. But that's no longer a justifiable position.

According to "Can Green IT Bloom in an Economic Downturn?" a report from market analyst Datamonitor, as a result of flat budgets, "cost-effective green IT is likely to increase in demand. As such, organizations no longer regard green IT and cost-effective IT as being mutually exclusive. This represents a significant paradigm shift and bodes well for the future evolution of the global green IT market."

A recent survey by IBM indicates that this shift has already started. "Inside the Midmarket: A 2009 Perspective," which surveyed 1,879 business and IT decision makers in 17 countries, reports that 79 percent of respondents "intend to implement or have established goals/started to implement green IT solutions."

That's encouraging news. However, with today's tight budgets, technology executives need to justify the purchase of green IT based on both economic and environmental ROI.

That means tech vendors have to do their part by continuing to develop more cost-effective green solutions. And IT execs need to search for environmentally friendly technologies, develop strong ROI justifications and work with the business side of the house to get these purchases approved. Clearly, this requires a collaborative effort.

So, who's ready to join the Green Team?