red pill September 05, 2013 8:49 am

First, consider the design of the survey - typically the questions are some form of choosing from one or more defined answers. A big reason is it makes the analysis easier. However, this by definition limits the answers you'll get. Consider, in concert with reducing the quantity already suggested, including options to answer with narrative. It makes it harder to review and categorize the answers, but you may get some important strongly-held insights from people. Second, consider reacting to the responses in some more engaging way than with either nothing or an auto-generated vanilla email. It may be, for instance, that a discussion forum where respondents may feel more like somebody's actually listening to what they say could get you better info than a survey. Again, it'll be harder to analyze and quantify the results, but you may learn things you didn't expect, which is a limitation of the multiple-choice approach that's so common.