Michael Atkins August 10, 2010 8:37 am

Ed - You are so right! For the last 10 years, we have provided marketing and business development to IT companies. Investors demand ROI and it kills me to see organizations spend hundreds of thousands of dollars with cheap misdirected email spam software. Over time, we develop our own lead generation capabilities that nurtures relationships by letting the prospect identify there interest. We interface our telemarketing, email and direct mail programs. This has increased our marketing campaign success to c-suite management. We developed a successful email campaign interfacing with video and press releases for a successful IPO firm where we marketed to professional attorneys and CPA's. Their success rate jump to 50 deals a year and now we are expanding global. Currently, we are developing marketing campaigns for digital forensic solutions. This is a very targeted market with special interest. We have found that group also enjoys communicating with each other so we partner with associations and universities. An additional issue with spamming is that most emails go to mobile devices. This is a real pain for prospect and customers to get junk emails 24 hours a day. I look forward to your future comments.