Improving the Customer Experience
Merchants must design better systems and Websites. If they can't build IT systems capable of assembling the items a customer needs, the customer will go elsewhere.
Merchants must design better systems and Websites. If they can't build IT systems capable of assembling the items a customer needs, the customer will go elsewhere.
Very few companies adopt a customer-centric approach, and even fewer actually make it work.
Technology is just one ingredient in the recipe for providing good customer service.
By Samuel Greengard The graphical user interface is now about 50 years old, and it's starting to show its advanced age. Although Apple and Microsoft have continued to innovate on the concepts that Doug En....
By Samuel Greengard Online marketing is all about getting the right message to the right person at the right time. Yet, despite all the blather about big data and contextual marketing, the sad reality is ....
By Samuel Greengard Here are a few of the biggest gaffes enterprises make when it comes to using information technology effectively ... and intelligently: 1. Gain drain. Some companies unleash systems th....
By Samuel Greengard I'm beginning to seriously question whether email is a useful way to exchange messages. Lately, about 25 percent of the emails I send out wind up in spam folders. I'm guessing that ent....
By Samuel Greengard Last year, Apple sold more than 40 million iPads. In fact, the total number of iOS devices in use (iPhone, IPod Touches and iPads) is now somewhere north of 156 million. At this point,....
By Eileen Feretic It's no surprise to me--and it's probably not a surprise to you either--that the cloud has enveloped another business function: Collaboration is the latest technology to be rolled into t....
By Tim Moran Cloud computing is high on the list of IT issues to be dealt with in 2012--and beyond. Its impact on today's business decisions and strategies is prime fodder for articles, blogs, and resea....
By Samuel Greengard It's not difficult to spot minor glitches and shortcomings at almost any e-commerce site. But it's shocking to visit a major retailer's site and experience functionality that works mor....
by Tim Moran Hard on the heels of college bowl season comes the International Collegiate Programming Finals, a competition that promises "All the excitement of March Madness, without the sweat!" Sponsor....
How will we ever make sense of scientific topics that are too big to know? The short answer: by transforming what it means to know something scientifically. An excerpt from David Weinberger's new book, Too....
By Samuel Greengard My Intel-powered crystal ball is displaying the following 12 information technology trends for 2012: 1. The cloud lifts. Vendor hype notwithstanding, cloud computing is here to stay. ....
by Tim Moran Whatever your opinion of Google, you have to admit they have the title thing down. Case in point: Daniel Russell, Uber Tech Lead of Search Quality and User Happiness. When I fire up Chrome ....