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Friday, April 17, 2009 11:21 AM/EST

TWC's Tiered-Pricing Setback Just the Start of a Long Campaign

UPDATE: NYT gets in the game with an article about changes in broadband pricing.

Time Warner Cable's retreat on its tiered pricing plan was a big win for customers, test cities, and businesses, but it's important to see this as one battle in a long war.

The TWC plan was really bad, which made it relatively easy to defeat. Other tiered usage plans will emerge over time; some of them might even make sense, by metering the right thing and setting reasonable caps.

Educated, connected consumers made a difference in this fight, in part by bringing about political pressure. Other avenues of resistance, including appeals on the grounds of network neutrality, could come into play in the future.

Competition, limited as it is in many places, also played a role.

TWC seemed unprepared for the intensity of the reaction. That won't happen again.

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Comments (1)

Debashish :

One lesson that we can learn, if we have the guts to do so, is that conservation is paramount. I would like to opine that conserving bandwidth is critical for success with internet and other similar media in the long run.

Let's face it - we don't even have enough 'water' - I bet we did not feel this way 20 years ago

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