Bottom Line Ziff Davis Enterprise
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Monday, May 21, 2012 10:07 AM/EST

Email Advertising Gets an "F"

By Samuel Greengard Online marketing is all about getting the right message to the right person at the right time. Yet, despite all the blather about big data and contextual marketing, the sad reality is that very few companies succeed...

Thursday, May 17, 2012 2:56 PM/EST

This City Doesn't Want You

By Tim Moran Why would anyone build a new city covering about 15 square miles in the southeast corner of New Mexico, but not want anyone to live there? Pegasus Global Holdings, that's who. This private international technology company is...

Wednesday, May 16, 2012 4:03 PM/EST

Enterprise IT's Seven Deadly Sins

By Samuel Greengard Here are a few of the biggest gaffes enterprises make when it comes to using information technology effectively ... and intelligently: 1. Gain drain. Some companies unleash systems that fuel internal efficiency at the expense of everyone...

Monday, May 14, 2012 3:32 PM/EST

Technology's Weakest Link

By Samuel Greengard Optical scanning technology has come a long way in recent years. Flatbed and portable scanners, along with smartphone apps that snap pictures and convert the images to PDFs, have made it increasingly easy to crumple the paper...

Wednesday, May 09, 2012 2:07 PM/EST

Don't Get Stung by Social Media

By Samuel Greengard Right now, social media is all the buzz--and for good reason. It connects people in new and profoundly different ways, and it allows a fundamentally different type of interaction: bottom-up and side-to-side rather than merely top-down. Used...

Monday, May 07, 2012 9:07 AM/EST

Publishing Needs to Turn a New Page

By Samuel Greengard Digital technology is shredding the publishing industry. Newspapers are bleeding red ink, and book and magazine publishers are scrambling to find new ways to connect to readers and earn a profit. Remarkably, the publishing industry is following...

Friday, May 04, 2012 10:59 AM/EST

Of Porn and Prayer

By Tim Moran It's all in the eye of the beholder. A recent story from NYDailyNews.com covered Symantec's annual "Internet Security Threat Report." Clearly, this kind of report is not something Daily News reporters and editors are used to perusing....

Tuesday, May 01, 2012 11:45 AM/EST

Mobile Boarding Passes Don't Fly

By Samuel Greengard Airports and airlines offer what seems to be the perfect confluence of poorly implemented technology and really bad business processes. Case in point: The day before boarding a recent flight from Newark to Portland, Ore., I received...

Monday, April 30, 2012 10:14 AM/EST

Discarded Data

By Tim Moran Digital data and devices, which make much about the modern world easier and better, still manage to make life somewhat more complicated. Case in point: Have you ever disposed of, given away or sold anything that contained...

Thursday, April 26, 2012 12:12 PM/EST

The Clouds Roll In

By Samuel Greengard Amid all the noise and chaos about cloud computing and how it is transforming the enterprise, it's important to ponder how significantly the cloud is altering the way people work and interact on a personal level. Over...



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